When you’re thinking about how to brand your business online, it can be easy to be either blinded or confused by a whole host of designs and whizzy features. But good branding is about so much more than what your site looks like or does – more important is what you say and how you say it. Yes, the age-old rules of communication still apply. So how can you use your online presence to create a strong, powerful brand? Read on for 4 tips.
The world of SEO can sometimes feel akin to witchcraft, but fortunately, there are some simple ways to improve SEO, enhance your website’s quality, and improve the user experience. Until fairly recently, ‘black hat’ tricks abounded, endorsing the stuffing of keywords, and indiscriminate link-building. Then Google got wise, website owners got burned, and slowly, Search Engine Optimization moved into the light. These tips should help to demystify everything SEO and boost your search rankings.