Tag Archives: updates

Penguin update

Panda, Penguin, and the Mysterious World of Animal Algorithms

In a world of constantly changing SEO goalposts, Google sometimes adds extra fun surprises into the mix, like giving site owners an early Christmas present in the form of penguin and panda updates. Unfortunately, that doesn’t mean they’re giving away cute John Lewis penguins; these beasts are out to penalise sites that they deem to be spammy. If you experience a sudden drop in traffic, a Penguin or Panda could be to blame – so here’s how to protect your site.

Continue reading