In a world of constantly changing SEO goalposts, Google sometimes adds extra fun surprises into the mix, like giving site owners an early Christmas present in the form of penguin and panda updates. Unfortunately, that doesn’t mean they’re giving away cute John Lewis penguins; these beasts are out to penalise sites that they deem to be spammy. If you experience a sudden drop in traffic, a Penguin or Panda could be to blame – so here’s how to protect your site.
The world of SEO can sometimes feel akin to witchcraft, but fortunately, there are some simple ways to improve SEO, enhance your website’s quality, and improve the user experience. Until fairly recently, ‘black hat’ tricks abounded, endorsing the stuffing of keywords, and indiscriminate link-building. Then Google got wise, website owners got burned, and slowly, Search Engine Optimization moved into the light. These tips should help to demystify everything SEO and boost your search rankings.