When you’re thinking about how to brand your business online, it can be easy to be either blinded or confused by a whole host of designs and whizzy features. But good branding is about so much more than what your site looks like or does – more important is what you say and how you say it. Yes, the age-old rules of communication still apply. So how can you use your online presence to create a strong, powerful brand? Read on for 4 tips.
Don’t panic – you can leave the creative aspects of designing a logo to us. These tips will just help you to come up with the idea in the first place. Your logo is a powerful part of your branding; just think about the iconic logos you know which somehow manage to sum up a brand in one simple design. Getting there is a bit more complicated, so follow these tips and start the process to design your killer logo.