In a world of constantly changing SEO goalposts, Google sometimes adds extra fun surprises into the mix, like giving site owners an early Christmas present in the form of penguin and panda updates. Unfortunately, that doesn’t mean they’re giving away cute John Lewis penguins; these beasts are out to penalise sites that they deem to be spammy. If you experience a sudden drop in traffic, a Penguin or Panda could be to blame – so here’s how to protect your site.
When you’re thinking about how to brand your business online, it can be easy to be either blinded or confused by a whole host of designs and whizzy features. But good branding is about so much more than what your site looks like or does – more important is what you say and how you say it. Yes, the age-old rules of communication still apply. So how can you use your online presence to create a strong, powerful brand? Read on for 4 tips.